The proper use of marketing tools can greatly enhance the sales and profits of a business – but if not applied correctly, marketing activities can drain away a firm’s profits. In the Essentials of Marketing course, we show how to create a well-designed marketing strategy, develop products that customers want, set prices, design distribution channels, and develop effective promotions. We also describe how to budget for marketing and measure its results. In short, this course is intended to provide the framework for the creation of an effective marketing function.
Self-Study Course Instructions: FOR DOCUMENT-BASED COURSES Download the course document(s) (below) and follow prompts contained in the document. |
Identify the different types of marketing strategies
Recognize the requirements for a marketing strategy
Describe the ways in which sales can be increased within an existing market
Steven Bragg, CPA, is the founder of AccountingTools, Inc. He is the author of more than 300 business books and courses, including the best sellers Cost Accounting Fundamentals, The CFO Guidebook, Closing the Books, Payroll Management, and The GAAP Guidebook. He has been the CFO or controller of both public and private companies and has been a consulting manager with Ernst & Young and an auditor with Deloitte. He holds an MBA from Babson College, a Master of Finance degree from Bentley College, and a BA from the University of Maine. He also manages the Accounting Best Practices podcast.
Away from work, Steve has been a two-time president of the Colorado Mountain Club and has climbed five of the seven continental high points, the 100 highest peaks in Colorado, the 100 highest peaks in New England, and all 50 of the state high points of the United States. He has also solo mountain biked the 483-mile Colorado Trail - both ways. He is an expert alpine skier, trail running author of Run the Rockies, and a PADI-certified Master Diver.
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